Every product I start gets the same boring file before I write a feature: a short project brief the AI is forced to read.
Without it, every new chat re-asks who the user is, what the stack is, and what "done" means. With it, Claude Code / Cursor / ChatGPT start inside the product instead of interviewing me.
This is the template I reuse. Paste it into project instructions, a AGENTS.md, or the first message of a long build chat.
The file
# Product
Name: [product]
One-liner: [what it does for whom]
Paying user: [who hands over money]
Core job: [the one flow that must work end to end]
# Stack (do not invent alternatives)
[e.g. Next.js App Router, Supabase, Stripe, Resend, Vercel]
# Non-negotiables
- Do not invent stats, testimonials, or brand claims
- Prefer the smallest change that ships the core job
- Auth, payments, and user data must be safe before polish
- Tell me assumptions before you code them
# What "done" means for this phase
[e.g. a stranger can sign up, complete the core flow, and pay]
# Out of scope this week
[list]
# Voice (for any user-facing copy)
Direct, specific, no AI-hype filler. Sound like a person who ships.
How I use it
- Drop it in before the first scaffold prompt.
- When the chat gets long and weird, open a new chat and paste the file again with "continue from here" plus the current risk.
- Update "done" and "out of scope" every few days — stale instructions are how you get half-finished side quests.
What I do not put in it
- My whole life story
- Every idea I might build someday
- A 2,000-word style guide
Short beats clever. The file only has to stop the model from wandering.
For the prompts I run after this file is in place, see weekend build prompts and the AI codes.
This is the brief I use before Insidr-sized builds — see the live product.
Try Insidr →Brands: partner with me
Keep reading
- BuildingHow I Use Claude/ChatGPT to Build a Real SaaS SoloHow I go from a blank page to a live product with AI doing most of the heavy lifting.
- BuildingHow to Ship an MVP Without Knowing How to CodeHow I get something usable in front of people without needing to write every line myself.
- BuildingCold-Starting a Product With Zero AudienceHow to get a product's first users when nobody's waiting for it — borrow a crowd, don't wait for a following.